Strong Online Presence Terrys Fabrics has a well-developed e-commerce platform with a wide product range and exclusive items, indicating a reliance on online sales channels that can be further expanded through targeted digital marketing and personalized product recommendations.

Innovation in Visualisation The company's launch of augmented reality and visualization apps demonstrates a focus on enhancing customer experience, offering opportunities to upsell and cross-sell premium window treatments and home decor products based on virtual previews.

Strategic Collaborations Partnerships with high-profile brands such as Orla Kiely and interior designers like Linda Barker position Terrys Fabrics as a premium and trend-conscious retailer, paving the way for targeted marketing campaigns towards design enthusiasts and upscale clientele.

Market Niche Expansion The recent introduction of ready-made curtains, exclusive collections, and home improvement apps indicates potential for expanding product categories and services, including bespoke solutions, installation services, or bundled home styling packages.

Customer Engagement Tools Tools such as visual design apps, home decor guides, and interactive planning features suggest opportunities to increase customer engagement, loyalty, and repeat purchases by leveraging these digital assets for personalized shopping experiences and targeted promotions.