Technology Integration Terrys Fabrics has a strong emphasis on technology, with the recent launch of multiple innovative apps like ViSULiZR, an augmented reality app, and Window Planner on iOS. Leveraging such tech solutions can provide sales opportunities through offering customers interactive and personalized shopping experiences.

Exclusive Partnerships By partnering with renowned brands like Orla Kiely and celebrity interior designers, Terrys Fabrics is able to offer exclusive collections that cater to a niche market segment. Sales development representatives can capitalize on these collaborations to target customers seeking unique and stylish home furnishing options.

Quick Delivery Advantage With over 90% of products stocked in-house, Terrys Fabrics can ensure quick and efficient delivery to customers. This operational efficiency presents a sales opportunity by highlighting the convenience and prompt service customers can expect when shopping with Terrys Fabrics.

Consumer Visualization Tools The introduction of apps that allow buyers to visualize products in their homes before purchase, such as the home improvement app and the product visualization app by Terrys Fabrics, can enhance customer confidence in their purchasing decisions. Sales teams can leverage this feature to help customers make informed choices leading to increased sales.

Competitive Positioning Despite being in the same industry as large retailers like IKEA and Macy's, Terrys Fabrics' focus on personalized customer experiences and exclusive product offerings sets it apart. Sales professionals can emphasize this unique value proposition to position Terrys Fabrics as a top choice for customers seeking individualized home furnishing solutions.