Education focus Target marketing and media education institutions or departments that seek partnerships for curriculum development, workshops, and credential programs, leveraging The Academy of Marketing’s expertise in consumer behavior fundamentals.

Smaller scale Position as a boutique provider to mid-market advertisers and agencies looking for practical, fundamentals-driven training without the scale of large industry bodies, offering flexible engagement models and customized programs.

Tech-enabled Leverage existing tech stack and analytics capabilities to offer data-driven training, certification tracks, and measurable outcomes for clients, emphasizing ease of online delivery via AWS, Google Workspace, and analytics.

Growth potential Align with marketing associations or digital agencies seeking upskilling partnerships, cross-sell courses and corporate training to expand revenue beyond small course fees into recurring education programs.

Credibility leverage Highlight endorsements from academia and industry professionals to pursue partnerships with universities, think tanks, and advertising networks for joint research, whitepapers, and premium training offerings.