Strategic Advertising Authority WARC positions itself as the global authority on marketing effectiveness with access to 100,000+ case studies, best practice guides, and industry benchmarks, presenting a compelling sales angle for premium research subscriptions and tailored advisory services.

Global Market Reach Operating from London, New York, and Singapore with a community of over 75,000 marketers across 1,300+ companies in 100+ markets, offering multinational enterprise insights and regional customization opportunities for growth-focused clients.

Part of LIONS Network As part of LIONS and Informa plc, WARC benefits from a strong brand ecosystem and cross-sell potential into organizations seeking creativity and effectiveness benchmarks, plus leverage from partnerships with Cannes Lions, Effie, and others.

Evidence‑Led Offerings WARC’s emphasis on rigorous, unbiased evidence and data like the Global Ad Spend Outlook provides a basis to sell advanced analytics, scenario modeling, and strategy benchmarking to marketing leaders aiming to optimize ROI.

Recent Collaborations Recent news about integrations (Mutinex), ecosystem branding playbooks with Vivaldi Group, and partnerships with Meta create opportunities to upsell data integrations, co-branded research, and expanded measurement capabilities for customers.