WARC
Advertising ServicesEngland, United Kingdom51-200 Employees
WARC is a medium-sized company based in London, England, operating in the Advertising Services sector with a four-decade history focused on marketing effectiveness. It provides rigorous, unbiased evidence, expertise, and guidance to help marketers improve the impact of their campaigns. The organization offers a broad range of resources and services across multiple platforms, including case studies, best practice guides, research papers, trend data, news and opinion, as well as awards, events, and advisory services. Its customers are marketing and advertising professionals seeking data-driven insights to benchmark performance and inform strategy, with the goal of improving return on investment. WARC is part of LIONS, situating itself within the advertising services industry as a trusted source of benchmarking and research on marketing effectiveness. In November 2025, WARC announced an integration with Mutinex to enable investment-scenario modeling and to connect models with real-world case studies.