Brand Portfolio Leverage BTG’s diverse brand portfolio including Bella Italia, Frankie & Benny’s, and Las Iguanas to cross-sell and test new concepts or menu collaborations across locations, expanding revenue from existing customers and capturing shared dining occasions.

Scale & Reach BTG operates over 150 sites nationwide, presenting a strong platform for large-scale partnerships, centralized procurement, and technology rollouts that can optimize costs, loyalty initiatives, and offer new revenue streams to suppliers.

Private Equity Backing Ownership by Epiris suggests stability and a willingness to fund growth initiatives, including training programs and digital enhancements; position opportunities around scalable tech, sustainability projects, and experience-driven campaigns.

Sustainability Focus Recent partnerships around recycling and grease waste management indicate openness to sustainability programs; present waste reduction, circular economy solutions, and energy efficiency offerings as value-adds for cost savings and ESG branding.

Community & Charity Active community engagement and charity partnerships like Dreams Come True create avenues for cause-related campaigns, sponsored events, and loyalty integrations that can boost footfall, brand affinity, and targeted sponsorship opportunities.