Diverse Customer Base The Connectivity Center serves a wide range of customers including resellers, installers, commercial entities, municipalities, educational institutions, and end users, providing multiple avenues for targeted sales efforts across different sectors.

Security Profile With a notable emphasis on physical data security products like the Smart Keeper series, there is an opportunity to upsell or expand security solutions in markets increasingly focused on cybersecurity and data protection.

Technology Stack Utilizing modern web and development tools such as WooCommerce, Tailwind CSS, and PHP indicates a technologically adaptive company, suggesting potential for customized, tech-integrated product solutions.

Growth Potential Although the company is small with 2-10 employees, its industry parallels larger competitors like Avaya and Cisco, presenting opportunity to scale by leveraging unique security offerings and expanding market reach.

Market Trends The focus on IT and AV connection solutions positions the company well within the growing remote work and digital communication infrastructure market, offering avenues to provide innovative, integrated hardware solutions to these expanding sectors.