Audience Reach The Daily Aztec serves a large campus community (over 30,000 students and 4,000 faculty/staff) which presents a sizable, targeted audience for sponsored content, student-focused campaigns, and campus event promotions.

Digital Advertising Current tech stack includes Amazon Advertising and DoubleClick Floodlight, indicating readiness for programmatic and conversion-driven ad opportunities, as well as measurable performance tracking.

Brand Proximity As SDSU’s independent student newspaper with strong local recognition, there is potential for exclusive campus co-brands, event sponsorships, and university-affiliated marketing collaborations.

Growth Signals Revenue range ($10M-$25M) and a history of partnerships (e.g., ArkusNexus, local brands) suggest opportunities for tiered sponsorships, native content packages, and premium advertising options aligned with sports and campus life.

Key Personnel Frequent leadership and staff changes in athletics and editorial roles imply opportunities for onboarding targeted sponsorships with flexible contracts and advisory content partnerships around SDSU athletics and student life.