Insights

Integrated marketing The Deciding Factor positions itself as a full-funnel marketing partner offering strategy, branding, content, SEO, paid media, automation and analytics to align tactics with business objectives. Sales potential lies in selling bundled services for complex buying journeys in technical industries.

Industry focus Target markets include medical devices, manufacturing, healthcare, technology, education, municipalities, nonprofits and professional services. This suggests opportunities to upsell to B2B customers with long decision cycles and multi-stakeholder approvals.

Recent partnership Recent February 2026 collaboration with TaleMed to build an integrated marketing ecosystem around branding, content, automation and sales enablement indicates momentum in building scalable, repeatable go-to-market frameworks that can be offered to similar clients.

Tech stack leverage Utilizes a mix of advertising platforms (Microsoft Advertising, Twitter Ads), analytics (Matomo, Piwik PRO), CMS and hosting (Shopify, WP Engine), and collaboration tools (Microsoft 365). This enables measurable performance tracking and proposal-ready ROI stories for prospective clients.

Growth signals Revenue range ($25M-$50M) with a lean team (2-10 employees) suggests there may be opportunities to scale through partnerships, subcontracting, or white-label arrangements, appealing to mid-market prospects seeking agile, cost-effective marketing leadership.

Similar companies to The Deciding Factor

The Deciding Factor Tech Stack

The Deciding Factor uses 8 technology products and services including Microsoft Advertising, Twitter Ads, Matomo, and more. Explore The Deciding Factor's tech stack below.

Media & News

The Deciding Factor's Email Address Formats

The Deciding Factor uses at least 1 email format:
The Deciding Factor Email FormatsExamplePercentage
First.Last@decidingfactor.usJohn.Doe@decidingfactor.us
100%

Frequently Asked Questions

What is The Deciding Factor's phone number?

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You can contact The Deciding Factor's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Deciding Factor's official website and social media links?

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The Deciding Factor's official website is decidingfactor.us and has social profiles on LinkedIn.

How much revenue does The Deciding Factor generate?

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As of October 2026, The Deciding Factor's annual revenue is estimated to be $25M - $50M.

What is The Deciding Factor's NAICS code?

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The Deciding Factor's NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does The Deciding Factor have currently?

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As of October 2026, The Deciding Factor has approximately 8 employees across 3 continents, including North America, Asia and Europe. Key team members include Taking A Little Time And Preparing/Seeking The Next Role/Chapter: T. B. and Mortgage Loan Officer: C. H. Explore The Deciding Factor's employee directory with LeadIQ.

What industry does The Deciding Factor belong to?

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The Deciding Factor operates in the Marketing Services industry.

What technology does The Deciding Factor use?

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The Deciding Factor's tech stack includes Microsoft Advertising, Twitter Ads, Matomo, Shopify, Mailgun, Microsoft 365, WP Engine and Piwik PRO Core.

What is The Deciding Factor's email format?

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The Deciding Factor's email format typically follows the pattern of First.Last@decidingfactor.us. Find more The Deciding Factor email formats with LeadIQ.

When was The Deciding Factor founded?

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The Deciding Factor was founded in 2001.
The Deciding Factor logo

The Deciding Factor

Marketing ServicesOhio, United States2-10 Employees

The Deciding Factor is a marketing services firm that helps both B2B and B2C brands translate complex offerings into clear, credible messaging. Based in Mason, Ohio, the firm leverages a small team to support initiatives such as building awareness, generating leads, strengthening brands, and guiding buyers through extended decision processes to create confidence and measurable momentum.

Its work spans strategy, branding, website development, content creation, search optimization, paid and social media, email marketing, automation, analytics, and creative execution, all coordinated toward the client’s business objectives. The company concentrates on industries where purchasing decisions unfold slowly and technical authority matters, including medical devices, manufacturing, healthcare, technology, education, municipalities, nonprofits, and professional services.

Section iconCompany Overview

Phone number
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
2001
Employees
2-10

Section iconFunding & Financials

  • $25M - $50M

    The Deciding Factor's revenue is estimated to be in the range of $25M - $50M

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