Insights

Social impact potential The Decision Lab is a socially-conscious applied research firm with a track record of partnering with major organizations (Gates Foundation, World Bank) and running a large publication in applied behavioral science, indicating opportunities to offer impact-focused consulting and research services to mission-driven agencies and large NGOs.

Expansion through partnerships Recent and notable partnerships (Fordham Institute, Valorepubblico, Distell Group) show a pattern of collaboration across education, public value, and consumer markets, signaling potential to cross-sell behavioral insights, survey research, and AI-enabled decision science to similarly complex institutions.

AI and Public Value Collaborations like CERVAP and AI-driven value creation position The Decision Lab at the intersection of AI, public sector impact, and behavioral science, suggesting sales opportunities with government contractors, public institutions, and large enterprises seeking responsible AI and decision-support solutions.

Mid-market niche With a team size of 11-50 and revenue in the low millions, The Decision Lab operates as a boutique research and consulting firm, making it a strong candidate for targeted outreach to mid-market enterprises seeking high-signal behavioral insights and rapid, applied research projects.

Tech-enabled delivery Stack includes Google Analytics 4, WP Rocket, Webpack, Typeform, Vercel, and mobile platforms, indicating capability to deliver data-driven, scalable projects with modern frontend and analytics tooling that can be positioned as efficient, repeatable services for clients.

Similar companies to The Decision Lab

The Decision Lab Tech Stack

The Decision Lab uses 8 technology products and services including Google Analytics 4, WP Rocket, Webpack, and more. Explore The Decision Lab's tech stack below.

Google Analytics 4
Analytics
WP Rocket
Caching
Webpack
Development
Typeform
Online Form Builders
Vercel
Platform As A Service
iOS
Programming Languages
Android
Programming Languages
Twitter
Widgets

Media & News

The Decision Lab's Email Address Formats

The Decision Lab uses at least 1 format(s):

The Decision Lab Email Formats	Example	Percentage
First@thedecisionlab.com	John@thedecisionlab.com	92%
First.Last@thedecisionlab.com	John.Doe@thedecisionlab.com	3%
Middle@thedecisionlab.com	Michael@thedecisionlab.com	3%
Last@thedecisionlab.com	Doe@thedecisionlab.com	2%

Frequently Asked Questions

What is The Decision Lab's official website and social media links?

The Decision Lab's official website is thedecisionlab.com and has social profiles on LinkedIn.

How much revenue does The Decision Lab generate?

As of July 2026, The Decision Lab's annual revenue is estimated to be $1M - $10M.

What is The Decision Lab's NAICS code?

The Decision Lab's NAICS code is 5416 - Management, Scientific, and Technical Consulting Services.

How many employees does The Decision Lab have currently?

As of July 2026, The Decision Lab has approximately 47 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Co-Founder, Managing Director: S. K.Co-Founder, Managing Director: D. P.Managing Director: M. M.. Explore The Decision Lab's employee directory with LeadIQ.

What industry does The Decision Lab belong to?

The Decision Lab operates in the Business Consulting and Services industry.

What technology does The Decision Lab use?

The Decision Lab's tech stack includes Google Analytics 4WP RocketWebpackTypeformVerceliOSAndroidTwitter.

What is The Decision Lab's email format?

The Decision Lab's email format typically follows the pattern of First@thedecisionlab.com. Find more The Decision Lab email formats with LeadIQ.

When was The Decision Lab founded?

The Decision Lab was founded in 2016.

The Decision Lab

Q: What is The Decision Lab's official website and social media links?

The Decision Lab's official website is thedecisionlab.com. The Decision Lab has social profiles on LinkedIn.

Q: How many employees does The Decision Lab have currently?

The Decision Lab has approximately 47 employees.

Q: What technology does The Decision Lab use?

The Decision Lab's tech stack includes PHP, Google Tag Manager, C3.js, Yoast SEO, Fullstory.

Q: What is The Decision Lab's NAICS code?

The Decision Lab's NAICS code is 5416 (Management, Scientific, and Technical Consulting Services).

Business Consulting and ServicesQuebec, Canada11-50 Employees

The Decision Lab, based in Montreal, is a small to mid-sized firm that combines applied research with consulting within the business services space. It provides advisory services to large organizations while conducting research in priority areas and maintaining a prominent publication program in applied behavioral science. Its work with clients such as the Gates Foundation, Capital One, and the World Bank demonstrates its approach of solving complex problems through scientific inquiry. 

Positioned as a socially conscious research-driven partner, the firm blends rigorous study with practical recommendations for decision-making. A notable recent development is a 2025 collaboration with EdReports to conduct a nationally representative survey of district leaders and educators.