Diversified Portfolio The E.W. Scripps Company operates a portfolio of over 60 stations in 40+ markets, providing a diverse range of media offerings. Leveraging this extensive portfolio can open up opportunities for cross-selling and bundled packages to clients looking to reach specific regional audiences.

New Direct-to-Consumer Apps The recent launch of team-branded direct-to-consumer applications presents an opportunity for sales representatives to explore advertising and sponsorship partnerships with brands looking to engage with sports enthusiasts. Leveraging these new platforms can offer targeted advertising solutions to interested advertisers.

Corporate Partnerships Partnerships with companies like Ally Financial Inc. for NWSL broadcasts on ION indicate a growing trend towards collaborative marketing efforts. Sales teams can capitalize on these partnerships by offering integrated marketing solutions that tap into the combined reach and audience engagement of both companies.

Community Engagement Initiatives The launch of a Tornado Relief Fund showcases E.W. Scripps Company's commitment to community engagement. Sales representatives can align with this initiative by offering sponsorship opportunities to brands seeking to support social causes and enhance their corporate social responsibility image.

Top Talent Acquisition Key hires like Meredith Delaney as president and CEO of the Scripps Howard Fund highlight the company's focus on leadership and talent development. Leveraging the credibility and expertise of such executives in client interactions can strengthen sales pitches and open doors to strategic partnerships.