Brand Ambassadors Program The Fitness Business Association has recently launched a Brand Ambassador Program featuring six leading fitness innovators. This initiative presents an excellent opportunity for sales teams to collaborate with these influencers to promote products or services within the fitness industry.

Strategic Partnerships FBA has established strategic partnerships with renowned organizations like the MedFit Education Foundation, International Sports Sciences Association, and the American College of Sports Medicine. Sales professionals can leverage these partnerships to explore collaborative sales opportunities, promote joint offerings, and expand market reach.

Tech Stack Integration FBA utilizes a diverse tech stack including Hotjar, Drupal, Cloudflare, and Facebook. Sales development representatives can capitalize on this information to tailor pitches around tech integrations, software compatibility, and potential synergies with the company's technology infrastructure.

Expansion with NPE Group, LLC. The recent expansion of the exclusive platinum agreement between FBA and NPE Group, LLC. provides a gateway for sales teams to tap into an extended network of fitness professionals. This partnership presents an opportunity to explore joint sales initiatives, product bundling, and cross-promotional activities.

Strategic Sponsorship with Gym Site Solutions Inc. By partnering with Gym Site Solutions Inc., FBA has opened up avenues for sales representatives to offer innovative gym websites, lead generation tools, and marketing solutions tailored to fitness professionals. Leveraging this strategic sponsorship, sales teams can pitch comprehensive marketing packages to a relevant target audience.