Education Partnerships The Florida Lottery funds public education and actively engages with educational groups and events (e.g., Florida Future Farmers of America Conference, FLASHYS awards). This suggests strong opportunities to offer targeted sponsorships, educational program partnerships, and co-branded STEM or scholarships initiatives aligned with education-focused audiences.

Digital Marketing Current tech stack includes programmatic and analytics platforms (AppNexus, The Trade Desk, Google Analytics) and a PWA, indicating openness to digital ad tech partnerships, data-driven campaigns, and performance marketing services to boost game launches, promotions, and audience targeting.

Customer Engagement Frequent product launches (new scratch-offs, Millionaire Raffle relaunch, themed games like America 250 Florida) and promotions (Bright Futures resource page, LOTTO LOVE) show a readiness to collaborate on customer engagement programs, loyalty incentives, and cross-channel activation with media or rewards partners.

Promotional Expansion Regular press on new games and promotions indicates a need for scalable creative production, media planning, and distribution partnerships to maximize visibility of game launches, jackpots, and special events across state channels.

Public Sector Alignment As a government-related entity with a substantial annual revenue tier and emphasis on education funding, there are opportunities for consulting services in compliance, sponsorship governance, and secure data solutions tailored to public-sector marketing and procurement processes.