Insights

Specialized Insurance Niche The General® specializes in providing auto insurance for drivers with violations, accidents, lapses in coverage, or poor credit. This unique focus presents a sales opportunity to target customers in need of specialized insurance solutions.

Competitive Landscape Analysis Analyzing competitors like Farmers Insurance, State Farm, and Progressive can help identify gaps in the market and develop targeted sales strategies to capture a share of the market for high-risk drivers.

Partnership Potential Given The General®'s association with American Family Insurance Company, exploring partnership opportunities with other insurance providers or financial institutions can expand sales channels and reach a broader customer base.

Enhancing Customer Experience Utilizing tech stack tools like Google Call Conversion Tracking, Facebook Pixel, and IBM Tealeaf can enhance customer analytics, improve service offerings, and personalize sales interactions to drive higher conversion rates.

Recruitment as Sales Strategy Engaging with potential employees through the Careers section of the website can also serve as a sales strategy by attracting individuals in need of auto insurance, thus providing a dual approach to recruitment and customer acquisition.

Similar companies to The General®

The General® Tech Stack

The General® uses 8 technology products and services including Google Call Conversion Tracking, Facebook Pixel, IBM Tealeaf, and more. Explore The General®'s tech stack below.

Google Call Conversion Tracking
Analytics
Facebook Pixel
Analytics
IBM Tealeaf
Customer Experience Management
git
Development
Redux
Javascript Frameworks
Open Graph
Miscellaneous
X-Content-Type-Options
Miscellaneous
iOS
Programming Languages

Media & News

The General®'s Email Address Formats

The General® uses at least 1 format(s):

The General® Email Formats	Example	Percentage
FLast@thegeneral.com	JDoe@thegeneral.com	97%
LFirst@thegeneral.com	DJohn@thegeneral.com	1%
First.Last@thegeneral.com	John.Doe@thegeneral.com	1%
FirstLast@thegeneral.com	JohnDoe@thegeneral.com	1%

Frequently Asked Questions

Where is The General®'s headquarters located?

The General®'s main headquarters is located at 2636 Elm Hill Pike Nashville, TN 37214 US. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is The General®'s phone number?

You can contact The General®'s main corporate office by phone at

+1-615-744-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The General®'s official website and social media links?

The General®'s official website is thegeneral.com and has social profiles on LinkedIn.

How much revenue does The General® generate?

As of November 2024, The General®'s annual revenue reached $750M.

What is The General®'s SIC code NAICS code?

The General®'s SIC code is 6411 - Insurance Agents, Brokers, and Service NAICS code is 524210 - Insurance Agencies and Brokerages.

How many employees does The General® have currently?

As of November 2024, The General® has approximately 1.1K employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Financial Officer: B. D.Chief Information Officer: K. F.Chief Scrum Master: R. R.. Explore The General®'s employee directory with LeadIQ.

What industry does The General® belong to?

The General® operates in the Insurance industry.

What technology does The General® use?

The General®'s tech stack includes Google Call Conversion TrackingFacebook PixelIBM TealeafgitReduxOpen GraphX-Content-Type-OptionsiOS.

What is The General®'s email format?

The General®'s email format typically follows the pattern of . Find more The General® email formats with LeadIQ.

When was The General® founded?

The General® was founded in 1963.

The General®

InsuranceTennessee, United States1001-5000 Employees

The General Automobile Insurance Services, Inc.  (The General®) - https://www.TheGeneral.com - is a licensed insurance agency that is a subsidiary of PGC Holdings Corp. (PGC) which is wholly owned by American Family Insurance Company.  Through its insurance company subsidiaries and their predecessors, PGC has been writing automobile insurance in many states throughout the country for over 50 years.

The General® offers auto insurance for drivers that have had a history of driving violations or accidents, have not kept their insurance in force or have less than perfect credit. So, you can still find a good price for your auto insurance needs.

If you are interested in employment with The General®, please visit the Careers section of our website at - http://www.TheGeneral.com/Employment/