Geographic Expansion Opportunities The recent openings of new locations in Midlothian, Virginia, Savannah, Georgia, and Avon, Connecticut, indicate ongoing regional growth. Sales teams can target nearby markets and leverage the brand's expanding footprint to attract new customers seeking foot health solutions.

Product Diversification Potential Partnership with Boxto International to sell golf shoes suggests a move towards specialized and sport-specific orthotic and footwear offerings. There is an opportunity to cross-promote premium orthotics for athletic footwear to sports enthusiasts and active individuals.

Market Growth Campaigns The launch of 'Feet for Thought' in Tyler as part of a nationwide campaign signals interest in increasing brand awareness and outreach. Engaging in community and regional marketing efforts can boost local foot health product sales and attract new demographics.

Medical and Wellness Focus Appointment of a Chief Medical Officer and acquisition of the wellness brand Stretch indicates an emphasis on health professionals and holistic wellness. Reaching out to athletic trainers, physiotherapists, and wellness centers could open new channels for corporate partnerships and referrals.

Technology and Data Utilization Utilizing diverse tech tools like Google conversions, AWS, and SQL indicates a data-driven approach. Personalized marketing and targeted outreach based on customer analytics can be enhanced to increase engagement and sales in highly customized orthotic solutions.