Diverse Vehicle Fleet Hertz Australia's extensive and varied fleet, including economy, luxury, family, and specialty vehicles, presents opportunities to cross-sell premium accessories, vehicle upgrades, and tailored leasing packages to both individual consumers and corporate clients.

Innovation and Technology With offerings like the NeverLost satellite navigation system and Mobile Wi-Fi, Hertz positions itself as a tech-savvy leader, providing avenues for partnerships in connectivity solutions, device integration, and digital service enhancements to improve customer experience.

Customer Rewards Program The Hertz Gold Plus Rewards program promotes customer loyalty, creating potential for upselling targeted promotions, exclusive services, and membership incentives that encourage repeat business and higher engagement.

Strong Regional Presence Operating within Australia, Hertz benefits from a strategic location in a vibrant travel and tourism market, presenting opportunities to develop corporate travel solutions, partnership programs with local businesses, and localized marketing campaigns.

Growth Potential With significant revenue and a sizable team, Hertz Australia can expand its fleet offerings, introduce new mobility services, and explore sustainable vehicle options to capitalize on evolving market trends and increase competitive advantage.