Diverse Fleet Offerings Hertz's extensive vehicle range, including economy, premium, family, and specialized vehicles like trucks and mining equipment, presents opportunities to cross-sell ancillary services such as insurance, GPS upgrades, and vehicle customization packages to different customer segments.

Strong Brand Presence As a global leader with innovative loyalty programs and satellite navigation systems, Hertz can leverage its brand trust to promote new digital services and partnership integrations, enhancing customer engagement and loyalty.

Tech Adoption Utilizing Microsoft technology and advanced digital features, Hertz is positioned to adopt or recommend new mobility solutions, cloud services, or fleet management tools that could optimize operations or enhance customer experience, creating additional revenue streams.

Market Positioning With a significant revenue range and a sizeable employee base in Australia, Hertz can target corporate clients, travel agencies, and event organizers for tailored fleet solutions and exclusive corporate packages to expand market share.

Opportunities for Digital Expansion Given Hertz's range of innovative products like rewards programs and mobile Wi-Fi, there is potential to develop or promote integrated digital offerings such as travel planning apps or contactless rental solutions to attract tech-savvy travelers and increase customer retention.