Private sector expansion The Lance Group has recently launched a private sector department offering integrated payroll, HRIS, benefits administration, and consulting. This presents a sales opportunity to mid-market companies seeking bundled HR and benefits solutions beyond traditional brokerage.

Public to private cross-sell Current strength in public sector clients (school boards, municipalities, public authorities) can be leveraged to expand into private-sector organizations with similar benefits and HR needs, using their established consulting and implementation capabilities as a differentiator.

Independent broker edge As a truly independent broker with a dedicated client service team, The Lance Group can position itself against captive providers by emphasizing customization, cost containment, and personalized service for complex employee benefits programs.

Technology enablement The emphasis on innovative internet-based technologies and wellness services suggests opportunities to upsell digital benefits platforms, wellness programs, and streamlined admin tools to prospective clients seeking modern, tech-forward solutions.

Mid-market focus Revenue range indicates mid-market scale potential. Target mid-sized organizations within industries similar to public-sector clients or those with complex benefits and HR needs, where bundled benefits, payroll, and HRIS services can drive efficiency and cost savings.