Niche Studio Retail High potential for partnership with smaller, boutique beauty studios and makeup classrooms to cross-sell products, exclusive bundles, and training kits given The Makeup Shack operates its own makeup studio and offers classes.

Brand Portfolio Opportunity to upsell branded and exclusive product lines via The Makeup Shack’s storefront model, leveraging their mix of multiple brands and own label to create differentiated retailer partnerships.

Payment Flexibility Strong alignment for fintech and checkout solutions due to existing support for AfterPay, Amazon Pay, Apple Pay, Google Pay, and PayPal; potential to introduce subscription or class-based payment experiences.

Local OC Focus Target Orange County beauty enthusiasts and professional makeup artists with localized campaigns, partnerships with beauty schools, and in-store events to drive foot traffic and class bookings.

Growth Readiness With a small team and revenue under one million, there is room for scalable tools, merchandising optimization, and channel expansion (e-commerce, live classes, pop-ups) to accelerate growth while managing core operations.