Innovative Product Launches The recent launch of the OS3 helmet range indicates Masuri's commitment to advancing protective equipment, presenting opportunities to upsell or expand sales within markets demanding cutting-edge sports safety gear.

Strategic Partnerships Partnering with organizations like Thepca, Vitality, and professional sports teams showcases increased credibility and market reach, opening doors for targeted sponsorships and corporate sales to sports organizations and governing bodies.

Global Market Presence Masuri operates across multiple key markets including the UK, Australia, New Zealand, South Africa, and India, providing a platform to explore regional distribution deals and localized marketing campaigns to grow market share.

Digital Innovation & Customization With investments in 3D scanning and custom helmet fitting, there is an opportunity to develop premium, personalized protective gear packages for high-end sports teams and professional athletes seeking tailored solutions.

Growing Sports Collaborations Partnerships with cricket leagues and Major League Cricket positions Masuri well to expand into emerging sports markets, offering potential sales channels to sports clubs, academies, and amateur leagues looking for high-quality protective equipment.