Innovative Talent Platform The McQuaig Institute offers a sophisticated pre-hire assessment platform that utilizes personality, cognitive, and behavioral insights to improve hiring decisions. This positions the company well to meet the needs of organizations seeking to reduce turnover and improve employee fit.

Market Niche Focus With a specialized focus on staffing and recruiting, McQuaig appeals to recruitment firms and HR departments looking for data-driven hiring tools, opening opportunities for partnerships and integrations with existing HR software vendors.

Mid-Sized Growth Potential Operating with 11-50 employees and generating up to $10 million in revenue, McQuaig is positioned as a growing company in a competitive assessment space, presenting potential opportunities for investment or strategic alliances to accelerate growth.

Leverage Tech Stack Utilizing modern tools like HubSpot, Google Analytics, and Laravel, McQuaig demonstrates a commitment to digital engagement and data-driven marketing, offering avenues for tailored outreach and targeted sales approaches.

Competitive Positioning Compared to larger competitors like Korn Ferry and SHL, McQuaig’s niche focus and proven assessment tools can be marketed as cost-effective and innovative solutions for mid-market clients seeking high-quality talent evaluation, creating sales opportunities in specific verticals.