Digital Transformation Opportunity The Montana Standard utilizes a modern tech stack including Progressive Web Apps and content optimization tools, indicating openness to innovative digital solutions and advertising technology upgrades.

Advertising Revenue Potential With an annual revenue between 10 and 25 million dollars and existing advertising platforms like AppNexus and LiveIntent, there is significant scope for expanding ad tech integrations and targeting solutions to increase ad income.

Market Expansion Focus Established in 1928, the company serves multiple key Montana cities, providing opportunities for local and regional multi-platform marketing campaigns to reach a concentrated readership.

Employee Engagement Strategies With 51 to 200 employees, there is potential to offer employee engagement solutions, internal communication platforms, or tools that support media staff productivity and digital content creation.

Competitive Digital Services Given the company's presence within a competitive regional publishing industry and its adoption of sophisticated digital tools, offering tailored content management, analytics, or monetization solutions can create a competitive advantage.