Insights

Innovative Streaming Initiatives The New Group is actively expanding its digital footprint by partnering with organizations like LOLST to stream productions online, opening opportunities for technology providers in live streaming, content distribution, and digital engagement solutions.

Growing Audience Engagement With initiatives such as live online conversations and community outreach collaborations, The New Group demonstrates a focus on audience engagement and brand loyalty, presenting opportunities for sponsors and platforms that enhance interactive theatrical experiences.

Award-Winning Credibility Having received over 100 awards including a Tony Award and a Drama Desk Special Award, The New Group's reputation for innovative, raw, and contemporary productions makes it an influential partner for brands seeking association with cutting-edge arts and culture.

Financial Scale & Potential With revenues estimated between 10 to 25 million dollars and a dedicated team of 11-50 employees, The New Group possesses the financial stability and operational size suitable for large-scale partnerships, sponsorships, or customized corporate engagement programs.

Focus on New Works The company's emphasis on developing and showcasing original plays and musicals offers partnership opportunities in production services, creative development funding, and talent sponsorships to support emerging and established artists in the performing arts sector.

The New Group Tech Stack

The New Group uses 8 technology products and services including DoubleClick Floodlight, Google Hosted Libraries, Cart Functionality, and more. Explore The New Group's tech stack below.

  • DoubleClick Floodlight
    Advertising
  • Google Hosted Libraries
    Content Delivery Network
  • Cart Functionality
    E-commerce
  • Hoefler&Co
    Font Scripts
  • Google Fonts API
    Font Scripts
  • Mautic
    Marketing Automation
  • Microsoft
    Miscellaneous
  • reCAPTCHA
    Security

Media & News

The New Group's Email Address Formats

The New Group uses at least 1 format(s):
The New Group Email FormatsExamplePercentage
First@thenewgroup.orgJohn@thenewgroup.org
79%
Last@thenewgroup.orgDoe@thenewgroup.org
13%
FLast@thenewgroup.orgJDoe@thenewgroup.org
8%

Frequently Asked Questions

Where is The New Group's headquarters located?

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The New Group's main headquarters is located at 410 West 42nd Street New York, New York 10036 United States. The company has employees across 2 continents, including North AmericaAfrica.

What is The New Group's phone number?

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You can contact The New Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The New Group's official website and social media links?

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The New Group's official website is thenewgroup.org and has social profiles on LinkedIn.

What is The New Group's NAICS code?

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The New Group's NAICS code is 7111 - Performing Arts Companies.

How many employees does The New Group have currently?

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As of May 2026, The New Group has approximately 39 employees across 2 continents, including North AmericaAfrica. Key team members include Board Chairman Emeritus: S. N.Vice President: R. H.Producing Director: A. A. A.. Explore The New Group's employee directory with LeadIQ.

What industry does The New Group belong to?

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The New Group operates in the Performing Arts industry.

What technology does The New Group use?

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The New Group's tech stack includes DoubleClick FloodlightGoogle Hosted LibrariesCart FunctionalityHoefler&CoGoogle Fonts APIMauticMicrosoftreCAPTCHA.

What is The New Group's email format?

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The New Group's email format typically follows the pattern of First@thenewgroup.org. Find more The New Group email formats with LeadIQ.

When was The New Group founded?

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The New Group was founded in 1991.

The New Group

Performing ArtsNew York, United States11-50 Employees

The New Group is a New York-based performing arts company that develops and produces contemporary theatre through an ensemble-driven approach. Led by founding Artistic Director Scott Elliott and Executive Director Adam Bernstein, it focuses on work that emphasizes emotional immediacy and relevance to current culture. Founded in 1995, the nonprofit operates in New York City and centers collaboration among artists.

The organization runs the New Group/New Works program to nurture original plays and musicals from both emerging and established writers, along with education programs for high school, college, and adult participants. It has earned numerous awards and nominations, including a Tony Award for Avenue Q, and in 2026 announced a partnership with the League of Live Stream Theater to stream The Adding Machine directed by Scott Elliott.

Section iconCompany Overview

Headquarters
410 West 42nd Street New York, New York 10036 United States
Phone number
NAICS Code
7111 - Performing Arts Companies
Founded
1991
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    The New Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    The New Group's revenue is estimated to be in the range of $10M$25M

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