The Plasencia Group

Real EstateFlorida, United States11-50 Employees

The Plasencia Group is a Tampa-based real estate advisory firm focused on hospitality assets. Founded in 1993, it has more than three decades of experience advising institutional investors, lenders, and hotel owners across North America and the Caribbean, with a track record of helping clients maximize value across hospitality portfolios. The firm operates on a national platform that combines specialized hospitality insight with hands-on operational knowledge to navigate challenging market conditions.

Its services encompass investment advisory and sales, asset management and owner representation, debt and equity placement, and portfolio or single-asset strategic planning. The client base includes banks, servicers, insurance companies, pension funds, REITs, and private owners of hotels and resorts, with capabilities in asset valuation, contract compliance, and dispositions, including short sales and Section 363 sales when needed. In January 2024, the firm received the Best Real Estate Deals award, reflecting recognition within hospitality dealmaking.

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