Strong Local Presence The Post Register has a well-established local news brand serving Idaho Falls and ten surrounding counties, providing opportunities for advertising clients to reach a focused regional audience across print, web, and mobile platforms.

Diverse Media Portfolio With ownership of multiple weekly newspapers and a top commercial newsprint printer, the company offers comprehensive print advertising solutions for regional businesses seeking broad coverage and targeted marketing channels.

Digital Engagement Utilization of advanced analytics tools like Google Analytics and ad management platforms indicates an active digital presence, presenting chances to introduce digital advertising, programmatic ad solutions, and data-driven marketing services.

Community Recognition Recent awards for journalism excellence and regional achievements in agriculture showcase the company’s strong community ties and credibility, making it appealing for sponsorship, native advertising, and content marketing partnerships.

Growth and Stability With annual revenues between 25 and 50 million dollars and a dedicated local workforce, the company demonstrates financial stability and growth potential, offering opportunities for scalable advertising campaigns and strategic partnerships with growth-focused vendors.