Local reach The Post Register is Eastern Idaho’s leading local news source with a long history (since 1880) and a footprint covering 10 counties, offering opportunities to sell regional advertising across print, web, and mobile channels.

Multi publication Owner of four weekly newspapers in addition to its daily, expanding potential cross-promotion, bundled ad packages, and bundled sponsorships across multiple titles to increase advertiser reach.

Print and digital mix Strong combination of print and online presence including web and mobile platforms, enabling digital ad opportunities, programmatic options, and sponsored content aligned with local commerce and events.

Awards and credibility Recognized for journalism quality and award-winning coverage, which can be leveraged to attract advertisers seeking trusted community outlets and to position premium ad placements and branded content.

Growth potential Revenue range indicates a mid-sized operation with room to expand digital subscriptions, enhanced targeting (agriculture and regional industries), and value-added services such as print-to-digital conversion and data-driven advertising partnerships.