Strong Community Focus The Record Delta has established a long-standing presence in Upshur County for over 150 years, indicating deep community engagement and trust, which presents opportunities for localized advertising and sponsorship packages for businesses seeking to target local residents.

Digital Expansion With an online E-Edition supplementing the print editions and a tech stack including platforms like YouTube and Facebook, there is potential to offer digital advertising solutions, sponsored content, and social media marketing to clients aiming to increase their local online visibility.

Growing Team and Coverage Recent hires of reporters and sales representatives suggest active efforts to expand content offerings and advertising revenue streams, providing opportunities to pitch targeted advertising services, content partnership deals, or sponsored journalism initiatives.

Mid-Size Revenue Potential Operating within the revenue range of $1 million to $10 million with a relatively small team indicates room for customized advertising packages and local business promotions tailored to the newspaper’s scale, expanding regional ad sales.

Community Engagement Opportunities Given its longstanding roots and focus on local reporting, there are opportunities to develop community-specific marketing events, sponsored content collaborations, or loyalty programs for local businesses seeking to strengthen their community presence through the newspaper’s platform.