The Savvy Actor, Inc.

Performing ArtsNew York, United States2-10 Employees

The Savvy Actor, Inc. operates in the performing arts space, focusing on helping actors adopt a business mindset to manage and promote their careers more effectively. Its offerings center on developing comprehensive business plans, branding, and marketing strategies designed to increase visibility and create a balance between professional and personal life. Founded by Kevin Urban, who brings two decades of acting experience and a communications degree focused on public relations and marketing, the company positions itself as an educational resource for actors seeking to treat their craft as a small business.
Based in New York, The Savvy Actor works with actors and institutions through weekend intensives and seminars, including collaborations with universities and professional schools in major markets. The organization has partnered with various educational and theatre-focused entities to deliver its programs, underscoring its role as a provider of industry-oriented guidance within the performing arts sector.

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