SMB Security Growth The Sobel Group is a small security and investigations firm with modest revenue, presenting a strong opportunity to package affordable, scalable managed security services (SOC, incident response, and compliance) for other SMBs that lack internal security resources.

Ecommerce Security The tech stack includes Shopify, suggesting they operate or service clients with e-commerce storefronts; pitch specialized security offerings for Shopify stores, including vulnerability assessments, PCI-DSS readiness, and secure integration practices to protect payments and customer data.

Cloud and Identities They use Microsoft 365, presenting a chance to upsell cloud security, identity and access management, MFA deployment, email security, and threat detection services to SMBs moving to cloud collaboration tools.

Investigations Synergy Their core focus on investigations can be extended to risk assessment, due diligence, and background screening for client organizations; offer partnership or white-label services to support enterprise clients requiring robust governance and risk mitigation.

Niche Staffing Partners Position Sobel Group as a specialized security and investigations staffing partner to win RFPs requiring expert talent, and pursue alliances with larger staffing firms to access broader client networks and referrals.