Strategic Acquisition The Standard Group LLC is now part of One PaperWorks through a 2023 acquisition, signaling a consolidated platform in folding carton packaging. Leverage this integration to propose bundled solutions that expand scale, supply chain resilience, and cross-sell advanced paperboard packaging capabilities to existing PaperWorks customers.

Target Market Extension Louisville plant focuses on dry, prepared & frozen foods, pharmaceutical & healthcare, beverages & spirits, and household goods. Align outreach to brand owners in these segments who require high-graphic folding cartons and sustainable paperboard solutions with quick turnarounds.

Sustainability Position PaperWorks emphasizes 100% recycled paperboard and folding carton packaging across its group. Position premium packaging offerings that highlight recycled content, sustainability storytelling, and compliant packaging for healthcare and consumer goods to attract sustainability-minded brands.

Tech Enabled Sales Adopt and promote capabilities tied to their tech stack (SOLIDWORKS design, Salesforce Marketing Cloud, Piwik PRO, and DigitalOcean hosting) to deliver faster quotes, personalized campaigns, and data-driven account targeting for key CPG contacts in the target sectors.

Growth Signals Recent acquisitions of Color Craft and strategic plant consolidations indicate an active expansion and integration strategy. Create outreach that positions The Standard Group as a scalable partner for packaging transformations, co-innovation projects, and capacity to support brands with evolving packaging requirements.