Licensing Collaborations Leverage the existing licensing ecosystem with NHL, NHLPA, DC, and Wizards of the Coast to create exclusive product lines and co-marketing campaigns. Target teams, studios, and game publishers for limited drops and cross-promotions across channels.

Retail & Venues Deepen retail and venue reach by expanding partnerships with hobby stores, toy retailers, and gaming venues. Use in-store activations, wrapper redemption programs, and e-Pack digital promos to drive traffic and cross-sell physical and digital collectibles.

Digital Commerce Synergy Monetize digital first with the e-Pack platform by offering digital-only drops, bundles, and fan experiences tied to leagues and IPs. Integrate digital campaigns with physical product launches to boost fan engagement and sales velocity.

Security Leadership Capitalize on the longstanding hologram anti-counterfeit program as a security feature offering. Consider licensing the hologram/anti-counterfeit tech to other brands, leagues, or manufacturers seeking premium authentication and protection for collectibles.

Global Fan Programs Scale fan engagement programs globally by expanding wrapper redemption and other loyalty initiatives beyond Canada. Pair programs with international events and licensed products to sustain interest, accelerate collectibles adoption, and open regional distribution opportunities.