The Urgent Company
Food and Beverage ManufacturingCalifornia, United States11-50 Employees
The Urgent Company is a Berkeley, California-based player in the food and beverage manufacturing space that develops consumer products aligned with natural, safe, and healthy attributes. Its brand portfolio includes Brave Robot, Modern Kitchen, California Performance Co., and Coolhaus, and the company emphasizes a blend of science, engineering, technology, social awareness, and practical judgment in product creation. The firm serves consumers seeking healthier and more sustainable options, aiming to address flavor and quality while considering environmental impact. The business operates within the consumer packaged goods ecosystem, focusing on delivering foods and treats that fit a verdant, planet-conscious framing. In late 2021, The Urgent Company expanded its portfolio by acquiring Coolhaus, and subsequent developments in 2023 involved restructurings through acquisitions connected to Perfect Day Inc., reflecting shifts in ownership and brand scope while maintaining its product-focused trajectory.