Strong Market Presence The Walking Company operates over 180 retail stores across premium malls nationwide and has a robust online presence, signifying widespread market reach and diverse customer engagement channels ideal for expanding product offerings or cross-promotions.

Premium Brand Portfolio With exclusive and high-quality comfort footwear brands like ABEO, Dansko, and ECCO, the company appeals to a discerning customer base seeking premium products, offering opportunities to upsell or introduce complementary accessories.

Growing Consumer Loyalty The company’s long-term campaigns, such as 'Walking for Hope,' demonstrate a commitment to community engagement and corporate social responsibility, which can be leveraged in marketing alliances and loyalty initiatives.

Strategic Acquisitions Recent acquisitions like FootSmart indicate a focus on expanding product ranges and customer base; partnering on distribution or catalog expansion could accelerate sales and enhance product diversity.

Technological Integration Utilizing diverse platforms such as Snowplow, Envoy, and Loop Returns, the company is well-positioned for data-driven marketing, personalized customer experiences, and streamlined sales processes, presenting opportunities for advanced sales targeting strategies.