Global water hub The Water Council operates as a global hub for water technology and stewardship, presenting a sales opportunity to partner with a mature ecosystem that connects utilities, NGOs, academia and industry leaders. Engage for collaborative programs, sponsorships, and technology showcases to gain access to a broad network.

Milwaukee flagship Based in Milwaukee as the world’s most mature water technology hub, The Water Council offers access to a concentrated regional market and a track record of industry collaboration. Target collaborations with member organizations seeking to expand water technology deployments and workforce development in the Midwest.

Water stewardship offering Their WAVE Water Stewardship Verified program provides independent verification of water stewardship performance. This creates opportunities to offer consulting, measurement tools, and reporting solutions that align with WAVE standards for member and corporate clients.

Strategic partnerships Active partnerships with universities (Marquette), corporations (Veolia), and global forums signal openness to co-development, pilots and sponsored events. Propose joint pilots, technology demonstrations, and sponsored conferences to showcase capabilities and generate leads.

Funding and scale Revenue is modest and organization remains nonprofit with limited funding, suggesting value in scalable, low-cost solutions, subscription-based services, or tiered sponsorships. Align offerings with their budget realities while delivering high ROI through network access and impact storytelling.