Forecast-driven value OptiRTC specializes in cloud-based adaptive stormwater control that leverages weather forecasts to proactively manage water. This presents a clear upsell opportunity with public agencies seeking predictive, data-driven flood mitigation and CSO/SSO prevention capabilities.

Municipal expansions With 300+ deployments nationwide and ongoing growth, there is potential to target additional cities and counties that manage aging stormwater infrastructure and are seeking scalable, centralized platforms for asset performance monitoring and long-term investment insights.

Storage optimization Recent announcements around SmartCapture and integrated stormwater storage systems align with markets needing enhanced flood storage, water conservation, and infrastructure resilience, creating cross-sell opportunities with suppliers and contractors in the storage and precast sectors.

Strategic partnerships OptiRTC has a history of alliances with NST and industry collaborators; prospects in adjacent markets or with large utility/government contractors could be receptive to joint solutions that combine forecasting control with existing water treatment and management programs.

Data-driven evangelists With a platform delivering actionable insights into emergency flood prevention, traffic management, and wastewater operations, target roles include city engineers, utility managers, and procurement officials who prioritize performance transparency and long-term optimization through digital solutions.