Boutique consulting The Wayne Hastings Company operates as a small, specialized consulting practice with a track record of developing best-selling products and marketing campaigns in the publishing space, suggesting opportunities to upsell bespoke content creation, publishing services, and targeted marketing programs to independent authors and niche publishers.

Author and publisher focus With expertise in book content creation, publishing, leadership development, and retailing, there is potential to partner with small presses, indie authors, and Christian publishing segments seeking integrated services from concept to market.

Digital marketing edge Established use of WordPress, email marketing, programmatic advertising tools, and analytics indicates readiness for scalable digital campaigns; sales opportunities could include managed marketing services, launches, and retargeting for book campaigns and seminars.

Thought leadership events On-site seminars and keynote offerings in leadership, culture, team building, retailing, and marketing present cross-sell potential with corporate training buyers and conference organizers seeking author-led or publishing industry insights.

Revenue growth potential Current revenue is under one million, implying room for scalable services, packaged offerings for authors and small publishers, and strategic partnerships with mid-market content companies to accelerate growth.