Local Reach Advantage Leverage The Wichita Eagle and Kansas.com as a dominant local information hub to reach a large share of Wichita-area consumers weekly and attract substantial online traffic. This creates an opportunity for local advertisers to invest in cross‑channel campaigns that combine display, video, native formats, and event sponsorships to drive awareness and local conversions.

Programmatic Capabilities Utilize the current tech stack including Nativo, Amazon Transparent Ad Marketplace, Quantcast, and Dynatrace to deliver targeted programmatic advertising, native sponsored content, and real‑time measurement. This enables advertisers to optimize campaigns, improve reach quality, and demonstrate ROI with clear reporting.

Recruitment Opportunities Capitalize on iCIMS within the tech footprint to offer recruitment advertising and employer branding opportunities. Kansas.com can serve as a local job hub and distribution channel for posting roles, coupled with candidate tracking and performance reporting.

Sponsored Content Solutions Monetize trust and authority through sponsored content and events partnerships. Offer turnkey content studios for brand stories, industry features, and sponsored coverage on Kansas.com and Wichita Eagle, backed by measurement that ties outcomes to advertiser goals.

Network Advantage Leverage McClatchy network synergies for bundled local and national campaigns, cross‑market deals, and access to additional ad inventory and expertise. This can help agencies and regional brands scale their campaigns beyond Wichita.