Demo Program Upsell The company launched a Demo Program to let customers try boards before buying. This presents an upsell opportunity to offer bundled trial packages, accessory add-ons, and extended rental plans to convert trial users into purchasers.

Group Rental Growth With capacity to rent for groups up to 70 and rental sites in multiple Michigan locations, there is potential to expand corporate team-building packages, school/club partnerships, and event-based sales for larger orders of boards, paddles, and safety gear.

Omni Channel Potential The tech stack includes Shopify, WordPress, and multiple payment options. There is an opportunity to optimize cross-channel promotions, optimize checkout for higher conversion, and bundle online inventory with in-store pickup for a seamless omnichannel experience.

Product Expansion Focus on a broad range of water gear and rental equipment signals potential to upsell related accessories (life jackets, paddles, storage solutions) and youth or beginner-friendly bundles to attract first-time customers and repeat renters.

Strategic Partnerships Being a regional surf and paddling retailer with a strong Great Lakes focus, there is room to partner with local outdoor schools, guide services, and tourism boards to secure co-branded promotions, sponsored events, and supplier-backed marketing programs that drive volume.