Demo program Leverage the existing Demo Program to position complementary product bundles (e.g., beginner-friendly SUPs with safety gear, family rental packages) to convert trial users into purchases.

Group rentals Target group and event organizers at the rental sites (Paw Paw River and New Buffalo City Beach) with bundled equipment, lessons, and branded merchandise to drive per-visit and repeat revenue.

Local presence capitalize on dual-store footprint in St. Joseph and New Buffalo to source regional inventory, run cross-promotions, and host in-store demos to boost foot traffic and cross-sell gear and apparel.

Diversified tech Use integrated tools (Attentive for messaging, Google Tag Manager for analytics, and Venmo for payments) to optimize customer acquisition, remarketing, and frictionless checkout on site and during rentals.

Mid-market growth With revenue in the low to mid eight figures and a lean team, pursue scalable expansion via wholesale partnerships, private-label accessories, and regional sponsorships to expand product offerings without significant overhead.