Acquisition Opportunity Thirdera was acquired by Cognizant in 2024 and now operates as the Cognizant ServiceNow Business Group, signaling strong cross-sell potential for ServiceNow enhancements, integrations, and managed services within Cognizant’s broader enterprise client base.

ServiceNow Expertise Ready As a leading ServiceNow partner prior to the acquisition, Thirdera brings deep ServiceNow credentials and implementation experience that can be leveraged to accelerate modernization programs for Cognizant clients seeking IT service management, HR service delivery, and platform rationalization.

AI Expansion Leverage Cognizant’s active push into generative and agentic AI with partnerships and new AI units creates an aligned opportunity to upsell Thirdera’s workflow automation and ServiceNow AI integration capabilities to enterprise customers seeking AI-enabled service delivery and process automation.

Regional AI Growth With Cognizant launching an EMEA AI Unit, there is a clear geographic expansion initiative that can be paired with Thirdera’s global ServiceNow practice to win new engagements in Europe, Middle East, and Africa through combined AI and ServiceNow offerings.

Strategic Partnerships Recent Cognizant partnerships with Anthropic, Novartis, and other large enterprises, plus ongoing client wins, indicate a favorable market trajectory for bundled services that combine AI capabilities, cloud-delivered platforms, and IT modernization—presenting cross-sell and multi-year managed services opportunities for Thirdera within Cognizant’s client ecosystem.