Professional Market Focus TIGI's emphasis on working directly with professional hairdressers and salons indicates a strong opportunity to develop tailored B2B sales strategies, especially by offering salon-exclusive products and professional training programs.

Growth Potential With annual revenues between 25 million and 50 million and a relatively modest employee base, TIGI presents opportunities for expansion in niche markets, product innovation, and increasing market share within the professional haircare sector.

Brand Inspiration Positioning itself as a lifestyle and inspiration brand, TIGI can leverage storytelling and creative campaigns to strengthen brand loyalty among salons and consumers, opening doors for collaborations and premium product lines.

Competitive Landscape Compared to larger industry players like Aveda and Matrix, TIGI can differentiate itself through niche marketing, personalized customer engagement, and innovative collaborations to build a unique competitive advantage.

Technology & Engagement Utilizing its existing online presence and potential digital tools, TIGI can enhance its outreach by offering virtual training, digital tutorials, and social media campaigns to boost brand visibility and salon partnerships globally.