Expanded product mix Leverage their broad range of ceramic, porcelain, natural stone, glass tile, hardwood and laminate to upsell higher-margin materials and complementary installations for renovation projects in the Metrowest MA market.

Experience advantage With over 80 years of combined industry experience, position senior design consultants as trusted advisors for large remodeling projects and custom design jobs, offering premium service and consultative selling.

Local focus Target Natick and surrounding Metrowest customers for rapid lead conversion, emphasize local expertise, showroom accessibility, and timely project planning to win nearby projects from bigger national retailers.

Digital presence Capitalize on their tech stack and online visibility to drive e-commerce or appointment bookings, offering virtual design services and digital catalogs to capture remote or busy homeowners.

SMB growth potential With revenue in the 1M-10M range and a mid-sized team, pursue partnerships with larger installers or contractors, and provide wholesale or contractor-discount programs to scale project volumes.