Market positioning Target independent retailers and regional players in footwear to expand distribution channels and cross-sell exclusive brands that Tops For Shoes carries, leveraging their extensive brand and size variety to attract customers in nearby markets.

Channel expansion Leverage existing Shopify setup to pilot wholesale, consignment, or pop-up partnerships with local boutiques and small chains, enabling faster onboarding and measurable sales with Tops For Shoes’ inventory breadth.

Data driven Utilize online analytics and Google Tag Manager data to identify high-demand sizes and popular brands, informing targeted restock and marketing campaigns to maximize conversion and reduce markdowns.

Strategic partnerships Position Tops For Shoes as a regional hub for exclusive or hard-to-find shoe sizes, offering collaborative promotions, co-branded campaigns, and event-driven sales to drive foot traffic and online orders.

Local advantage Emphasize Downtown Asheville location and local shopping trends to attract tourists and locals with curated in-store experiences, loyalty programs, and digital-first pickup options to boost both store and online revenue.