Mid-market focus Target mid-sized property managers and regional owners who fit Touchstone's employee scale and revenue range, offering scalable solutions that complement their growth without the footprint of giants.

Tech stack fit Leverage Touchstone's current tech usage (Snowplow, Google Analytics, Microsoft 365, reCAPTCHA, ZURB Foundation) to propose integrated marketing, analytics, and security enhancements that align with their existing stack and reduce integration friction.

Growth potential Position services around accelerating portfolio expansion and occupancy optimization for a company reporting 10–25M in revenue, emphasizing additional property management capabilities, tenant retention, and streamlined operations.

Competitive landscape Differentiate by offering solutions that address gaps among peers with similar employee counts but varying scales of operations, such as implementation speed, customer support levels, and cost-effective cloud-based property tech.

Data-driven sales Propose data and analytics offerings that augment their existing analytics tools, including performance dashboards, predictive maintenance, and insight-led marketing, to drive measurable ROI and long-term partnerships.