Strong community reach Touchtown serves over 1,300 communities and reaches more than 500,000 seniors, staff, prospects, and families across mobile apps, digital signage, in-room TV, calendars, websites, kiosks, and Alexa. This presents a broad cross-selling opportunity into senior living operators seeking integrated engagement platforms.

Expansion through integrations Recent updates include new integrations with PointClickCare and ALIS, plus SMS messaging capabilities. These open upsell paths to existing customers using compatible platforms and can attract operators seeking more connected care and communication workflows.

Comprehensive engagement suite Touchtown’s solution spans resident wellness, occupancy growth, family connectivity, and staff retention. There is potential to bundle or upsell modules such as activity management, brain health partnerships, and virtual programming to deepen platform adoption.

Growth through partnerships Strategic partnerships with Candoo Tech, MyHealthAngel, Total Brain Health, Brilliant Aging, and Spiro100 indicate a network-ready approach. Leverage these alliances to co-sell or co-market to communities prioritizing tech-enabled quality of life and wellness programs.

SMB focus with upsell potential Revenue is under $1M with a lean team (11-50 employees). This suggests a mid-market sales approach with high ROI on scalable, repeatable offerings and clear ROI messaging around occupancy, retention, and resident engagement to drive expansions within existing accounts.