What departments does Tourism Australia have?

Tourism Australia has employees across 14 departments including Marketing, Information Technology, Media & Communications, Branding, Supply Chain.

What is the largest department at Tourism Australia?

The largest department at Tourism Australia is Marketing with 10 employees.

Where are Tourism Australia employees located globally?

Tourism Australia has employees across 6 continents and 42 countries including Tunisia, Egypt, Mozambique, Ghana, Kenya.

How has Tourism Australia's team size changed over time?

Tourism Australia's team has decreased from approximately 570 to 344 employees based on available data.

Tourism Australia Employee Directory

Q: Who are Tourism Australia's key employees and leadership?

Tourism Australia's key employees include: Executive Assistant To Chief Marketing Officer: L. Z., Chief Executive Officer: B. L., Chief Marketing Officer: S. C., Chief Information Officer: P. N., Head Of Content & Social Media: E. E.

Advertising ServicesNew South Wales, Australia501-1000 Employees

Tourism Australia is the Australian Government agency tasked with attracting international visitors to the country for both leisure and business events. It operates in roughly 15 key markets and coordinates a portfolio of activities that includes advertising, public relations and media programs, trade shows and industry initiatives, consumer promotions, online communications, and consumer research. Based in Sydney, New South Wales, the organization is a sizeable government entity with hundreds of staff.
Its primary customers are international travelers and organizations planning or hosting events in Australia, with the aim of converting interest into visits and participation in business events. The agency functions within the advertising services landscape, leveraging government-supported marketing programs and industry partnerships to raise awareness of Australia as a destination. In late 2025, Tourism Australia expanded its international reach by launching the Aussie Specialist Programme in Vietnam.

Tourism Australia Global Highlights

Oceania
320

Australia
317
New Zealand
3

Asia
93

China
19
Singapore
18
India
12
Indonesia
12
Malaysia
6
Japan
4
United Arab Emirates
4
Turkey
3
Sri Lanka
2
Pakistan
2
Iraq
2
Jordan
2
Bangladesh
1
Thailand
1
Yemen
1
Saudi Arabia
1
Philippines
1
Qatar
1
Kuwait
1

North America
49

United States Of America
48
Panama
1

Europe
33

United Kingdom Of Great Britain And Northern Ireland
16
Germany
6
Italy
3
France
2
Bulgaria
2
Belgium
2
Montenegro
1
Netherlands
1

Africa
19

Egypt
9
Ghana
2
Morocco
2
Tunisia
1
Mozambique
1
Kenya
1
Tanzania
1
Libya
1
Somalia
1

Tourism Australia's Leadership

B. L.
Chief Executive Officer
Mobile Phone
Email
S. C.
Chief Marketing Officer
Mobile Phone
Email
P. N.
Chief Information Officer
Mobile Phone
Email
E. E.
Head Of Content & Social Media
Mobile Phone
Email
L. N.
Head Of Digital Experience
Mobile Phone
Email
K. C.
Head Of Industry And Internal Communications
Mobile Phone
Email
P. L.
Head Of Indigenous Affairs
Mobile Phone
Email
S. H.
Head Of Brand
Mobile Phone
Email

Tourism Australia Employee Metrics

100%

50%

0%

2026

2025

Marketing
Business
Program & Project Management
Information Technology
Consultant
Other
Analytics
Media & Communications
Business Development
Administrative
Supply Chain

Contact profiles from Tourism Australia

Name

Title

Contact

Location

Last Update

R. V.
Global Head Of Media & Partnerships
Mobile Phone
Email
Australia
Aug 22, 2026
S. H.
Head Of Brand
Mobile Phone
Email
Australia, New South Wales
Sep 11, 2026
D. H. C. M. C.
Head Of Procurement
Mobile Phone
Email
Australia, New South Wales
Sep 08, 2026
J. B.
Head Of Content
Mobile Phone
Email
Australia, New South Wales
May 06, 2025
R. M. G.
Managing Director
Mobile Phone
Email
Australia, New South Wales
Sep 11, 2026
A. G.
Global Financial Controller
Mobile Phone
Email
Australia, New South Wales
Sep 13, 2026
C. W.
Director
Mobile Phone
Email
Australia, Northern Territory
May 30, 2026
F. L.
Regional Marketing Director
Mobile Phone
Email
China, Shanghai
Sep 04, 2026
I. M.
Director Marketing
Mobile Phone
Email
Australia, New South Wales
Mar 18, 2026
L. T.
Regional Business Event Director - Asia
Mobile Phone
Email
China, Shanghai
Feb 07, 2024

Frequently Asked Questions

What is Tourism Australia known for?

Tourism Australia was founded in 2004 and operates in the Advertising Services industry. Explore Tourism Australia's company overview page for more information.

What is Tourism Australia's most common email format?

Tourism Australia employees' email format typically follows the pattern of FLast@australia.com. Trying to find reliable and up-to-date employee contact data? Find more Tourism Australia email formats with LeadIQ.

How many employees does Tourism Australia have currently?

Tourism Australia has approximately 741 employees as of August 2026. These team members are located across 5 continents, including Oceania, Asia and North America.

Who are Tourism Australia's key employees and leadership?

As of August 2026, Tourism Australia's key employees include:

Chief Executive Officer: B. L.
Chief Marketing Officer: S. C.
Chief Information Officer: P. N.
Head Of Content & Social Media: E. E.
Head Of Digital Experience: L. N.

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Tourism Australia Employee Directory

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