Insights

Strong Acquisition Backing Traction Apps was acquired by OmniRetail Inc, Africa's fastest-growing company, which presents opportunities to position complementary services, payment solutions, and growth-oriented technologies to support its expansion and integration strategies.

Rapid Growth Funding Having secured a $6M seed investment led by prominent investors like P1 Ventures, Traction Apps demonstrates high growth potential, making it a compelling client for advanced payment processing, SME banking solutions, and financial service integrations.

Market Focus As a provider of payment and business management solutions for small businesses in Nigeria, Traction Apps offers opportunities to sell localized financial technology, SaaS tools, and infrastructure services tailored to the African SME market.

Technology Stack Utilizing diverse technologies such as NoSQL, Go, and advanced tracking tools, Traction Apps is invested in scalable, innovative solutions, indicating openness to adopting additional advanced fintech APIs, analytics, and cloud services.

Growth Potential With annual revenues between $1M and $10M and a small to mid-sized team, Traction Apps remains an agile target for sales of growth acceleration platforms, complementary software solutions, and strategic partnerships that facilitate enterprise-scale expansion.

Traction Apps Tech Stack

Traction Apps uses 8 technology products and services including Google Ads Conversion Tracking, NoSQL, OWL Carousel, and more. Explore Traction Apps's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • NoSQL
    Database
  • OWL Carousel
    Javascript Libraries
  • Slider Revolution
    Miscellaneous
  • LinkedIn
    Online Community Software
  • Gridsome
    Page Builders
  • Go
    Programming Languages
  • Contact Form 7
    Web Platform Extensions

Traction Apps's Email Address Formats

Traction Apps uses at least 1 format(s):
Traction Apps Email FormatsExamplePercentage
First@tractionapps.coJohn@tractionapps.co
48%
Last@tractionapps.coDoe@tractionapps.co
3%
First.Last@tractionapps.coJohn.Doe@tractionapps.co
1%
First@tractionapps.coJohn@tractionapps.co
48%

Frequently Asked Questions

Where is Traction Apps's headquarters located?

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Traction Apps's main headquarters is located at 134b Association Road Dolphin Estate Ikoyi, Lagos Nigeria. The company has employees across 4 continents, including AfricaEuropeNorth America.

What is Traction Apps's official website and social media links?

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Traction Apps's official website is tractionapps.co and has social profiles on LinkedInCrunchbase.

What is Traction Apps's NAICS code?

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Traction Apps's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Traction Apps have currently?

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As of March 2026, Traction Apps has approximately 115 employees across 4 continents, including AfricaEuropeNorth America. Key team members include Chief Technology Officer: V. A.Head Of Marketing: U. O.Head Of Sales: E. J.. Explore Traction Apps's employee directory with LeadIQ.

What industry does Traction Apps belong to?

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Traction Apps operates in the IT Services and IT Consulting industry.

What technology does Traction Apps use?

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Traction Apps's tech stack includes Google Ads Conversion TrackingNoSQLOWL CarouselSlider RevolutionLinkedInGridsomeGoContact Form 7.

What is Traction Apps's email format?

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Traction Apps's email format typically follows the pattern of First@tractionapps.co. Find more Traction Apps email formats with LeadIQ.

When was Traction Apps founded?

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Traction Apps was founded in 2018.

Traction Apps

IT Services and IT ConsultingLagos, Nigeria51-200 Employees

Traction Apps is a one stop platform for small businesses to accept payments, run their businesses and access capital for growth, We are building the operating system for SMEs in Africa!

Section iconCompany Overview

Headquarters
134b Association Road Dolphin Estate Ikoyi, Lagos Nigeria
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Traction Apps's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Traction Apps's revenue is estimated to be in the range of $1M$10M

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