Global Market Penetration Trafficware’s software, Synchro, is widely adopted by engineers in over 90 countries and across all U.S. states and Canadian provinces, demonstrating strong international and domestic market presence that offers opportunities for expansion into additional regions and government agencies.

Recent Platform Updates The company’s recent release of ATMS version 2.10 and 2.9 showcases ongoing product innovation, providing a chance to upsell advanced features or integrated solutions to existing clients looking to upgrade their traffic management systems.

Strategic Acquisitions Trafficware was acquired by Cubic Corporation in 2018, fueling growth and integration within a broader transportation solutions ecosystem, which presents opportunities to cross-sell complementary products such as urban mobility and fleet management systems.

Recognition and Awards Winning consecutive Best of ITS Texas awards highlights Trafficware’s industry recognition and leadership, making it a trusted brand for municipalities and transportation agencies seeking proven and reliable traffic management solutions.

Innovative Technologies Partnerships with firms like Swim.AI to develop live streaming traffic info powered by machine learning and edge computing indicate a focus on cutting-edge technology, opening sales opportunities around IoT-enabled traffic solutions and real-time data analytics services.