Recent Expansions Trafficware has recently launched new versions of its Advanced Transportation Management Platform, ATMS 2.10 and ATMS 2.9, showcasing continued innovation. This signals potential opportunities to upsell existing clients with upgraded software solutions and attract new clients looking for state-of-the-art transportation management systems.

Strategic Acquisitions Cubic Corporation's acquisition of Trafficware for $236M indicates strong support and investment in the company's growth and technology. This presents sales representatives with the opportunity to leverage the backing of a major corporation to establish credibility and pursue larger deals with governmental entities or major transportation companies.

Recognition and Awards Trafficware has received prestigious accolades like the Best of ITS Texas awards, showcasing industry recognition and expertise. Sales professionals can leverage these achievements to differentiate Trafficware from competitors and build trust with potential clients seeking proven and award-winning traffic solutions.

Innovative Offerings The launch of a live streaming traffic information service powered by machine learning and edge computing demonstrates Trafficware's commitment to cutting-edge technology solutions. Sales development representatives can highlight these innovative offerings to attract tech-savvy clients looking for advanced solutions to optimize traffic management.

Market Presence and Partnership With products used in over 90 countries and partnerships with industry leaders like Swim.AI, Trafficware has a strong global presence. This positions sales teams to explore international sales opportunities and leverage strategic partnerships to expand market reach and enhance offerings for diverse client bases.