Public sector focus Targets government entities at state, county, and local levels with integrated parcel management, property taxation, tax payments, permitting, and land conservation; potential upsell of GIS integration and custom development services to expand workflow optimization.

GIS Services growth Recent launch of GIS Services Division and first product WI Real Estate Sales Finder creates cross-sell opportunities to existing clients needing mapping, land records, and spatial analytics, plus potential expansion into regional GIS modernization projects.

Tech stack alignment Adoption of modern web technologies (Bootstrap, HTTP/3, analytics platforms) and integrated data workflows positions for selling cloud-enabled, secure government solutions with analytics and performance monitoring capabilities.

Mid-market potential Revenue range of 10–25 million with 11–50 employees signals ability to handle medium-scale implementations; target similar-sized municipalities and counties requiring integrated parcel, tax, and permitting systems with strong integration to existing financial and GIS infrastructures.

Industry engagement Active participation in industry events such as the Wisconsin Code Administrators Spring Conference indicates willingness to engage with government buyers; leverage event presence for partnerships, RFP awareness, and early scoping discussions.