Growing Cryptocurrency Adoption With TRASTRA's focus on providing secure wallets and a crypto Visa card, there is a clear opportunity to target users seeking seamless integration of cryptocurrencies into everyday transactions, especially in regions with increasing crypto adoption.

Partnership Expansion Potential Recent partnerships with payment service providers like Quicko indicate a strategic openness to collaboration; this presents opportunities to connect with similar fintech firms for joint offerings or integration of additional financial services.

Diversified Payment Solutions The launch of a Mastercard-branded debit card and IBAN accounts demonstrates a drive toward comprehensive financial services, providing a gateway for cross-selling related products such as premium cards or enterprise solutions to business clients.

Targeting Travel & Tourism Partnership with Bidroom highlights a focus on travel-related services; this can be leveraged to develop tailored solutions for travel agencies, hotel chains, or tourism platforms looking to add crypto payment options.

Scaling User Engagement Initiatives like referral programs and influencer engagement suggest a strategy to boost user acquisition; sales efforts can focus on expanding these campaigns to capture loyalty-driven or actively trading customer segments.