Market Gap Traveling Tikes operates in a competitive landscape with similar companies offering products for parents and babies. Identifying a unique selling proposition that addresses a gap in the market will be crucial for standing out.

Sustainability Focus Leveraging a sustainability focus in both product offerings and operational practices could resonate with eco-conscious consumers. Highlighting eco-friendly aspects of Traveling Tikes' products may attract a growing segment of environmentally conscious parents.

Partnership Opportunities Exploring partnerships with payment providers like Apple Pay and Google Pay, as well as financial services like PayPal and Affirm, can enhance customer trust and convenience during transactions. Integrating seamless payment options can improve the overall customer experience.

Tech Integration Utilizing tech stack components such as Cloudflare and Google Hosted Libraries showcases a commitment to modern technology. Emphasizing technological robustness and security measures can reassure customers of a safe online shopping environment.

Local Community Engagement Given Traveling Tikes' location in Westwood, California, fostering relationships within the local community through events or collaborations can drive brand awareness and customer loyalty. Connecting with nearby parents' groups or organizations could expand the customer base.