SMB Niche Target Trinity Tile & Stone as a small, Austin-based tile and stone specialist with a modest team size (2-10 employees) and mid-range revenue. Approach with personalized, high-touch outreach focusing on project-based partnerships and volume pricing for residential and small commercial jobs.

Digital Presence Leverage their existing tech stack including Shopify and open web integrations to position as a digital-friendly supplier. Offer seamless online ordering, product configurators, and robust digital catalog support to reduce procurement friction for their projects.

Growth Potential With revenue in the 1M-10M range and proximity to a large construction market in Austin, pursue expansion-related opportunities such as showroom partnerships, distribution agreements, or exclusive product lines suited to mid-market builders and remodelers.

Competitor Benchmark Benchmark against mid-to-large tile players in the region (Floor & Decor, The Tile Shop) to propose value-added services like curated collections, bulk pricing for small businesses, and loyalty programs that can compete on selection and service while maintaining agility.

Product & Service Expansion Propose complementary offerings (installation accessories, substrates, and maintenance products) and installer referral partnerships to become a one-stop solution for clients, increasing average order value and project win rate for both residential and light commercial projects.