Strategic Expansion Troon is actively growing its portfolio through recent acquisitions and partnerships, including the purchase of The Club at Cordillera and new management contracts with Mecklenburg County Golf, indicating ongoing opportunities for asset management and premium service offerings.

Luxury Market Focus With a strong emphasis on luxury golf courses and exclusive partnerships like the Crystal Cup, there is a clear demand for high-end technological solutions, personalized guest experience tools, and premium service platforms to enhance client satisfaction.

Environmental Leadership Troon’s participation in events like World Environment Day 2025 highlights a focus on sustainability, which can be leveraged to sell eco-friendly management solutions, green certification programs, and environmentally conscious amenities to appeal to eco-aware clients.

Technological Integration Troon’s diverse tech stack including cloud services, management software, and data platforms opens avenues for upselling advanced management tools, analytics services, and digital engagement solutions to optimize operational efficiency.

Financial Scale With revenue surpassing $1 billion and a substantial global presence, Troon presents opportunities for high-value consulting, customized technology solutions, and premium service packages tailored to large-scale hospitality and golf operations.