Growing Residential Market True Power Solar has established a strong presence in the residential solar market with over 3,000 satisfied customers and a track record spanning more than a decade. This indicates ongoing opportunities for expanding residential installations and upselling comprehensive solar solutions.

Regional Expansion Potential With headquarters located in Pomona, California, and a history of growth since 2011, there is potential to expand into neighboring markets within Southern California and beyond, leveraging local expertise and reputation to capture new customer segments.

Midmarket Positioning Operating within the $50M to $100M revenue range with a relatively small team suggests opportunities to develop targeted marketing strategies for mid-sized residential properties and possibly diversify into small commercial projects.

Technology Adoption Utilizing a range of technologies such as Wix for eCommerce and Sentry for security demonstrates an openness to digital tools, which can be further leveraged to enhance online sales, customer engagement, and lead generation efforts.

Competitive Differentiation Compared to larger competitors with thousands of employees and higher revenues, True Power Solar’s niche focus on personalized, diligent service offers opportunities to differentiate through quality assurance, customer satisfaction, and tailored solar solutions to attract discerning clients.