Energy Storage Offerings True South Solar recently expanded into energy storage with the Franklin Whole Home and the Sol-Ark 15K hybrid inverter paired with a 6.6 kWh battery. This indicates a growing opportunity to upsell storage for resilience, peak shaving, and utility bill savings to both existing residential and commercial customers.

Residential and Commercial Growth The company positions itself as Southern Oregon’s premier solar designer and installer for both homes and businesses, with notable projects across the region. This suggests cross-selling between homeowners and local commercial clients, as well as bundled solutions for multi-site properties.

Local Market Leader With a localized focus since 2010 and a mission of energy independence, True South Solar can leverage brand trust to target neighboring businesses and institutions seeking reliable, continuously supported solar systems and aftercare services.

Strategic Partnerships Existing technology partners and platforms (The Trade Desk, iCIMS, AWS, Squarespace, MailChimp, Google Workspace, etc.) indicate a capacity to run targeted marketing, CRM-driven outreach, and scalable customer experiences—opportunities to deploy localized campaigns and lead nurturing for storage and system upgrades.

Financial Opportunity With reported revenue in the 10 to 25 million range and an expanding product line, there is appetite for financing options, maintenance plans, and staged upgrade packages to drive repeat business from current customers and convert leads from regional competitor activity.